Born out of the German Digital Hub Initiative (de:hub), IoT+ Network connects small to medium size IoT companies with corporate enterprises and innovation partners ranging from science institutions to technology start-ups. The core objective of the organization is to create a space and events where an exchange of knowledge, ideas and best practices can take place between its members.
Situation
Due to its newness, the IoT Network lacked a visual brand identity which was to be used to attract new members and establish a brand presence in the German market. Their initial needs focused on finding a partner who could through discovery and specialized skills, develop an ownable and unique visual brand identity and associated creative elements.
Sulzer US partner, Spektrum44 was selected for the engagement because of their reputation of being a strategic partner able to distill client business and strategy needs into an ownable brand and creative expression. The desired solution would not only provide a fresh and edgy visual identity to represent the network, but also a multi-channel brand activation approach to include off-line and online channels.
Opportunity & Approach
With enthusiasm and creative inspiration, Spektrum44 kicked off the engagement by conducting research into the IoT+ Network and its members. As the team parlayed research insights into creative planning, they focused on visually representing four core points: innovation, digitalization, tech orientation and the nature of the actual network.
Outcome
With the brand identity established, the Spektrum44 team created a visual design system consisting of logo concepts, brand guidelines, typography and definitions, and sample design mock-ups for eventual channels such as a website, social media, collateral and digital Ad units, enriching the corporate identity of the client.
Usage
The client has since applied Spektrum44 work across channels, and when developing a digital portal which serves as the core destination for IoT Network members. The portal establishes the Network as an important entity in the category but also its connection to the German de:hub Initiative and their mission. The network is built as a community and fosters collaboration among science organizations, students, and other public entities. It also encourages members to exchange project information and connects them to events via the platform.
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